It's Friday afternoon and we're well overdue to announce our new product.
It's called Pricemaker and in short it adds parimutuel support to Bandwagon (and other systems), derivative prices and products to Bandwagon (and other systems) as well as pro punter tools and a completely new platform for the wagering industry for commingling pools and sharing data (for all systems).
Pricemaker allows a wagering operator to combine pools of prices and bets to produce new products that can be offered to their customers. Pricemaker allows most existing wagering platforms to offer new hybrid betting products to their customers without code changes on their current systems beyond feed support. In some systems, this might not require any system changes at all.
Once running, this allows for developer-free competitiveness for flexibly changing your "best-of-the-best" and feed derived products on a daily basis. With Pricemaker, you can support a myriad of derived pricing products from a variety of sources without having to wait. Existing feeds already in the market, like BettorData, support Pricemaker. So you can mix and match pricing data to create your own prices on the fly.
Pricemaker doesn't just manage prices. It manages bets too. In fact, Pricemaker can also be used to turn an existing wagering system into a parimutuel totalisator. Approximate dividends for single bet types and trends for exotics can be calculated and provided to your sales channels with or without your existing system being involved.
Existing parimutuel totalisator systems can also be augmented by Pricemaker. Separate pools can be run in parallel with your existing system to circumvent legacy limitations like 24 runners per race or add support for new super-exotic bet types. Providing your system can support wallet access or foreign bets, we can breathe new life into it with new products. You might also want to use Pricemaker for just staging and proof of concept. Get a bet type right first and then port it into your existing tote.
Pricemaker also appeals to the professional punter and to the operator alike. Pricemaker can be used to underpin risk and liability applications as well as staging for bet placement. Feed and pricing information can be stored centrally and statistical information can be generated and fed into other systems. Bet pools can be created ready for batch along with the capability for real time what-if analysis. It's modular so you can port existing tools to use Pricemaker for pool management or write completely new ones.
Pricemaker has been 100% built by Modern Wagering Systems in C++ using best practices for high performance wagering applications.
We're really excited about it and welcome enquires from other system providers, operators and users who might have some of their own ideas for how this platform can be used. Get in touch and we can set you up with a demonstration.
Enjoy your weekend.